NFC Executive Director Bob Mallard Writes About the Importance of Branding in MidCurrent
“Branding is a critically important tool when it comes to gaining support for something. This includes products, services, entertainment, and even causes. Whether it is a name, logo, motto, slogan, jingle, character, or some combination of the above, put it out there enough and people will take notice.”
NFC Executive Bob Mallard writes about the importance of branding in regard to gaining support for wild native fish conservation. Take it from Smokey the Bear, it works…
CLICK HERE TO READ
Special thanks to MidCurrent and Epic Fly Rods for their ongoing support in regard to giving voice to wild native fish. Support them as they have supported the resource that we all care about.
“But the one thing we can do is brand native fish. This will help recruit people to the cause, influence the media and industry toward a more native-centric position, put pressure on the powers that be to do the right thing, and make it easier for others trying to do the same thing we are by increasing awareness.”
