WHY BRANDING "NATIVE FISH" IS IMPORTANT

There is no conservation in the protection of naturalized nonnative species. Wild nonnative fish are not the sign of a healthy ecosystem. In fact, they are a sign of an unhealthy ecosystem, and often the reason that native fish are depressed or absent. This is especially true with regard to trout, figuratively speaking as this includes char and sometimes salmon, where “wild” is the focus, and regardless of origin.
— Native Fish Coalition

NFC understands that in order to advance wild native fish conservation we must educate the masses as to why native fish are important and what is and is not native. Branding the term “native fish” is one way, and arguably the most important and effective way that NFC does this.

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Today the term “native” has come front and center in discussions about fish, including trout, where brook trout and cutthroat trout are gaining in popularity with younger anglers, and nonnative brown and rainbow trout and stocking are being challenged. In the southeast, anglers are working to protect rare native bass, preferring these small stream resident fish to the larger and more popular largemouth and smallmouth bass.
— Native Fish Coalition